Product Marketing Manager Responsibilities include:

• Studying the company’s products and their benefits for users
• Developing effective marketing strategies and plans
• Working with development and other teams to promote products

Responsibilities:

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Perform sales presentations to prospective companiesTest marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements:

• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Experience in sales
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• CreativityAnalytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field